- Consider podcast demographics. ...
- Understand standard podcast ad pricing. ...
- Look for podcasts that relate to your brand or industry. ...
- Use your competitors for inspiration. ...
- Purchase multiple ads for small shows rather than one for big podcasts. ...
- Advertise on multiple podcasts within the same networ
According to a report from Podcast Insights, there are more than 750,000 active podcasts and counting.
Sounds like a huge pool right?
If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming.
On a promising note, the growing number of podcasts has resulted in even more advertiser interest. Statista recently reported that podcast ad spend is projected to hit $534 million in the U.S. alone by 2020.
As a marketer for a small to mid-sized business, you might be interested in podcast sponsorship, but not know where to start. Mainly because there are so many podcasts to choose from. How do you know which podcasts your target audience is listening to?
get your ticket from mr bilit
https://advertising-spot.blogspot.com/2021/02/how-to-advertise-on-podcast-tips-from.html
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